Duck Donuts, the U.S.-based customizable donut and coffee chain, has signed a master franchise agreement to launch operations in New Zealand, marking a significant step in its international expansion strategy and the brand’s first major move since the departure of former CEO Betsy Hamm in January 2025.
🥯 New Zealand Entry Led by Veteran Franchisees
The franchise deal brings Duck Donuts into New Zealand for the first time and will be spearheaded by Martin and Anita van der Velden, former multi-unit Bakers Delight franchisees with years of experience in the Australasian quick service industry.
“We look forward to seeing them bring our brand to life across New Zealand and deliver the unique Duck Donuts experience to local customers,” said Interim CEO Devon Mailey.
The agreement signifies confidence in the van der Veldens’ operational capabilities and aligns with Duck Donuts’ goal of introducing its highly personalized donut experience to new markets.
📊 Global Growth Despite Executive Changes
Founded in 2006 in Duck, North Carolina, Duck Donuts has grown to over 140 U.S. locations and 12+ international stores across:
- Thailand
- The Philippines
- Canada
- Egypt
- Pakistan
- Qatar
- Curaçao
- The Bahamas
This New Zealand launch comes just months after Duck Donuts underwent corporate restructuring, including executive turnover and reported layoffs. Despite these changes, the company’s international franchising ambitions remain strong.
🌍 Competing in a Growing New Zealand Market
Duck Donuts will enter a competitive but growing donut scene in New Zealand, trading alongside other U.S. powerhouses like:
- Dunkin’ – 19 locations
- Krispy Kreme – 6 locations
- Cinnabon – recently launched at Auckland’s Westfield Newmarket
With its made-to-order donut model and wide customization options, Duck Donuts is betting that its interactive and family-friendly experience will resonate with Kiwi consumers.
🧁 What Makes Duck Donuts Stand Out?
- Made-to-order donuts with dozens of topping combinations
- Seasonal menu rotations to drive repeat visits
- Coffee and espresso program for all-day revenue
- Franchisee-friendly training & support system
- Flexible formats: inline stores, kiosks, and airport concepts
🧭 International Franchising: What’s Next?
This move into New Zealand follows an Australia franchise agreement signed in April 2023, which included a five-store development plan in Sydney — although that expansion has yet to materialize.
Still, Duck Donuts’ re-engagement with the international market via New Zealand signals a renewed push into Asia-Pacific — one of the most active regions for donut and coffee QSR growth in 2025.
🧠 Interested in Master Franchising Duck Donuts?
Duck Donuts continues to accept master franchise and multi-unit franchise inquiries in select countries.
👉 Contact Our Franchise Development Team for International Opportunities »
👉 Compare Duck Donuts to Other Donut Franchises »
📌 Final Thoughts
The New Zealand master franchise deal represents a new chapter for Duck Donuts — one that reinforces the brand’s international vision despite internal corporate shifts. With experienced partners on board and a proven customizable concept, Duck Donuts is poised to bring its signature warm donuts and smiles to the Southern Hemisphere.