One of Ireland’s most beloved donut brands, Offbeat Donuts, has taken a bold step forward in its national expansion — partnering with Circle K to debut three in-store scratch bakeries outside of Dublin and Cork.
This move brings their signature patisserie-style donuts to M9 Kilcullen, M6 Athlone, and M11 Gorey — offering customers the full Offbeat experience with a new level of interactivity.
🔥 What’s New? The ‘Scratch Bakery’ Concept
For the first time, Offbeat Donuts fans outside of major cities can enjoy freshly baked, topped, and decorated donuts in real time — right at their local Circle K.
This interactive bakery format:
- Allows customers to watch donuts being made on-site throughout the day
- Delivers freshness, theatre, and transparency — a growing trend in experiential food retail
- Brings the Offbeat artisan experience into convenience store settings
- Creates 10+ new local jobs per location, helping boost community employment
“You can see consumers engaging with the baking process and getting excited when they see their favourite donuts being made in front of them.”
— Brian O’Casey, Co-Founder, Offbeat Donuts
📍 New Locations
These are the first Offbeat Donuts bakeries outside Dublin and Cork, making them a key part of the brand’s national expansion strategy:
- M9 Kilcullen Circle K
- M6 Athlone Circle K
- M11 Gorey Circle K
🧁 About Offbeat Donuts
Founded in 2016 by Brian and Sandra O’Casey, Offbeat Donuts has grown from its first location at Pearse Station, Dublin into a beloved national brand.
📊 Current Footprint:
- 12 stores in Dublin
- 3 stores in Cork
- 3 new Circle K bakeries (Athlone, Kilcullen, Gorey)
- Total workforce: 160+ employees
Offbeat competes directly with global brands like Krispy Kreme and Dunkin’, but stands out by offering:
- Artisan, handcrafted donuts
- Locally sourced Irish ingredients
- A truly Irish-owned and operated experience
- Seasonal specialties and premium toppings
🤝 What This Means for Donut Entrepreneurs
Offbeat’s Circle K partnership is a case study in modern franchise flexibility:
- You don’t need a standalone café to grow — co-location partnerships (like Circle K) can offer national exposure
- Interactive baking formats create emotional connections and drive sales
- Combining convenience retail + quality baking meets modern consumer demands for speed and craft
🎯 DonutFranchiseMaster.com Can Help You Build Like Offbeat
Whether you’re:
- Launching your own donut brand
- Exploring franchise options in Europe, the U.S., or Africa
- Designing a hybrid model with fuel stations, kiosks, or shopping malls
DonutFranchiseMaster.com provides expert guidance on:
- Franchise scouting and negotiation
- Location-based growth strategies
- Concept development and bakery design
- Operational models that scale (scratch, commissary, or frozen)
💬 Book your free consultation today to bring your donut vision to life — with a business model inspired by the best in the world.