
đ© From Delivery Van to CafĂ© Empire
Donut Mart CafĂ© is a proud New Mexico-based donut brand undergoing a bold transformation. Originally launched as Donut Mart in 2010 by the Gauba familyâPakistani immigrants with deep roots in bakingâthe business began by delivering handmade donuts to local gas stations. Fast forward to today, and a new generation is stepping up to turn Donut Mart into a full-fledged modern cafĂ© experience.
Now rebranded as Donut Mart CafĂ©, the concept blends traditional donut offerings with all-day menu innovationsâincluding burgers, matcha drinks, boba teas, donut ice cream sandwiches, and a custom donut bar. With expansion underway in New Mexico, Donut Mart CafĂ© is poised to scale regionallyâand nationallyâwith the right franchise partners.
đ What Makes Donut Mart CafĂ© Stand Out?
- Family-Owned Legacy: Built on authentic, from-scratch baking traditions
- Next-Gen Leadership: Spearheaded by third-generation operator Mahnoor Gauba
- Hybrid Menu Concept: Donuts + savory + drinks = more foot traffic all day
- Modern Café Vibe: Instagram-friendly interiors, community feel, customizable options
- Scalable Formats: Traditional cafés, express units, and mall kiosks are all possible
đŒ Estimated Franchise Investment (Projected)
While Donut Mart CafĂ© is a newer concept exploring growth, here’s an estimated investment range based on comparable donut cafĂ© franchises:
Category | Estimated Cost (USD) |
---|---|
Franchise Fee | $30,000 â $40,000 |
Total Investment | $200,000 â $450,000+ |
Equipment & Buildout | $120,000 â $200,000 |
Marketing & Branding | $10,000 â $20,000 (initial) |
Royalty Fee | 5% of gross sales (expected) |
National Marketing Fee | 1â2% of gross sales (projected) |
Liquid Capital Requirement | $100,000 â $150,000 |
Note: Final franchise terms and fees may vary as the franchise program develops.
đ€ Who Should Consider Donut Mart CafĂ©?
Ideal franchisees are:
- Passionate about food, community, and customer service
- Interested in a café model with breakfast-to-dinner flexibility
- Looking for a modern brand with room to grow and define new markets
- Comfortable with hands-on operations or multi-unit development
đ Market Opportunity


The rebranding of Donut Mart into Donut Mart CafĂ© reflects a growing trend: donut shops evolving into lifestyle cafĂ© brands. With the coffee/donut space worth over $16 billion in the U.S. alone, Donut Mart CafĂ©’s custom donut bar and boba drinks offer a competitive edge.
Locations like the 1,450-square-foot store in Albuquerque show that this format is well-positioned for urban and suburban centers alike.
đ Final Take: Why You Should Watch Donut Mart CafĂ©
Donut Mart CafĂ© is more than just a donut shopâitâs a modern cafĂ© experience rooted in heritage, reimagined by a passionate next generation. As the concept expands beyond New Mexico, early franchise partners will have the chance to shape a dynamic, emerging brand with big potential.
đŒ Partner With DonutFranchiseMaster.com
Interested in franchising Donut Mart Café or launching your own donut café concept?
At DonutFranchiseMaster.com, we help clients:
- Validate concepts like Donut Mart Café
- Compare investment structures
- Design custom café formats
- Support licensing, legal, and brand strategy
- Scale from single unit to multi-location growth
Contact us today for a free consultation and discover how we can help you turn the Donut Mart CafĂ© opportunityâor your own dream brandâinto a thriving donut business.