Mochinut is a modern fusion brand that’s redefining what donuts can be. With its vibrant mochi donuts, Korean-style hot dogs, and creative drinks like bubble tea and milkshakes, the brand has struck a chord with Gen Z and millennials across North America and Asia. This unique business model blends viral social appeal with efficient operations — making it one of the most exciting donut franchise opportunities for 2025.
📍 Company Overview
- Founded: 2020
- Headquarters: Los Angeles, California, USA
- Franchise Since: 2021
- Current Locations: 120+ stores in the U.S., Canada, Thailand, and more
- Website: mochinut.com
💡 Mochinut is a spin-off of Bopomofo Café, co-founded by YouTuber Phil Wang (Wong Fu Productions). The concept quickly gained traction due to its Asian-American fusion menu and strong online presence.
💸 Mochinut Franchise Investment Details
| Cost Category | Estimated Range |
|---|---|
| Initial Franchise Fee | $25,000 |
| Total Startup Investment | $150,000 – $400,000 |
| Royalty Fee | 5% of gross sales |
| Marketing/Brand Fund | 2% of gross sales |
| Net Worth Requirement | $300,000 |
| Liquid Capital Required | $100,000 |
| Leasehold Improvements | Varies by store format |
| Store Size Requirement | Typically 500–1,500 sq. ft. |
✅ Some franchisees opt for food court or mall kiosk formats to lower startup costs.
✅ Mochinut does not offer in-house financing but may refer you to third-party lenders.
🧁 Why Choose Mochinut?
🔥 1. Trend-Driven Food Concept
Mochinut taps into the demand for chewy mochi-style desserts that are naturally gluten-friendly and visually striking. Its rotating flavors (taro, churro, matcha, Thai tea) attract repeat visits and allow for seasonal promotions.
🧀 2. Additional Revenue Streams
- Korean corn dogs (cheese- or sausage-stuffed, fried, and coated in panko, ramen, or sugar)
- Bubble tea and specialty drinks
- Branded merchandise and snacks
📸 3. Built for Social Media
The brand thrives on TikTok, Instagram, and YouTube — with user-generated content helping drive in-store foot traffic and national awareness. Mochinut’s donuts are both delicious and “Insta-worthy.”
🏙 4. Flexible Store Formats
Mochinut stores work well in:
- Urban high-traffic centers
- Mall food courts
- University areas
- Standalone strip mall units
📦 5. Simplified Operations
Pre-mix supply chains, standardized menus, and low staffing needs make it easier for first-time operators to manage without extensive restaurant experience.
👤 Who Should Franchise with Mochinut?
Mochinut welcomes franchisees who are:
- Passionate about food innovation and fast-casual trends
- Strong in customer service and team management
- Interested in operating one or more locations
- Financially qualified and ready to launch within 3–6 months
Restaurant experience is preferred but not mandatory — the franchisor provides comprehensive training and ongoing operational support.
🎓 Training & Support
Franchisees benefit from:
- Site selection and layout planning
- 2-week intensive training program
- Pre-opening marketing toolkit
- Grand opening support
- Ongoing field visits and performance reviews
📈 Growth Opportunities
- Mochinut is aggressively expanding throughout the U.S., Canada, Korea, Japan, and Southeast Asia.
- Franchisees with strong performance may qualify for multi-unit opportunities.
- International master franchise deals may be available by application.
🆚 Compare Mochinut to Other Donut Franchises
| Brand | Startup Cost Range | USP |
|---|---|---|
| Mochinut | $150K – $400K | Mochi donuts + Korean street food |
| Duck Donuts | $350K – $600K | Made-to-order classic American donuts |
| DonutNV | $174K – $274K | Mobile donut trailer business |
| Fractured Prune | $150K – $300K | Customizable hand-dipped donuts |
| Mighty-O Donuts | $275K – $375K | Organic and vegan donut concept |
📥 Ready to Get Started?
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⚠️ Legal Disclaimer
This page is for informational purposes only and is not affiliated with or endorsed by Mochinut, Inc. Franchise terms, fees, and availability may change at any time. Please consult the official Mochinut franchise team for accurate and up-to-date disclosures.